The first generation (VA Chassis) North American Sprinter was launched in 2001 in the U. S. and was originally branded as a Freightliner. Units sold to the rest of North America were badged as Mercedes-Benz until 2003 when they received Dodge branding. Units in the United States and Canada, but not in Mexico, could be purchased as a Dodge or Freightliner from 2003. The product was launched and supported by DaimlerChrysler Vans LLC, a small division based in Huntersville, North Carolina. Key individuals from DaimlerChrysler Commercial Vehicle Division and Freightliner Trucks were selected to spearhead the effort and made up the bulk of the division. DaimlerChrysler Vans LLC retained sole responsibility for the North American Sprinter market until the sales, service and parts support responsibilities were absorbed by Chrysler Commercial Vehicle Division in 2004. Nearly all of the original staff were retained, though the base of operations shifted from North Carolina to Auburn Hills, Michigan. The remainder of DaimlerChrysler Vans LLC remained active in Huntersville as an engineering, upfitter certification and safety compliance resource in support of the Sprinter.